Fast Company: A Memoir of Life, Love, and Motorcycles in Italy
In the economic boom of the mid-1990s, Gross was a corporate lawyer working nonstop for a Wall Street law firm. Miserable, his life "a prison of routine," he instantly accepts his friend's proposal to revive the legendary motorcycle company Ducati Motor Holding in Bologna, Italy. Equipped with only a backpack and the basic knowledge of how to ride a motorcycle, Gross meets a wacky array of fellow employees, learns about Bolognese life and feels the thrill of the open road. His book is filled with insight on the city and corporate color, especially the chapters devoted to his co-workers, who include the World War IIobsessed company historian and the volatile, eccentric chief of design.
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