Successful Marketing in a Week: Teach Yourself

NGN3,500.00

Reference:

reat marketing just got easier
Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:
- Sunday: What is marketing?
- Monday: Marketing and the customer
- Tuesday: Marketing information and marketing research
- Wednesday: Strategic marketing
- Thursday: The marketing mix - product and price
- Friday: The marketing mix - place
- Saturday: The marketing mix - promotion

Key Selling Points
  • Learn in a week, what the experts learn about successful marketing in a lifetime.
  • Written by Martin Manser a leading marketing expert
  • Quickly teaches you what you really need to know about successful marketing

Quantity
Last items in stock

  • At Glendorabooks.com we take your security very seriously. All of our secure pages are protected using a secure certificate purchased through GoDaddy.com.
You can verify this by examining the certificate using your browser on any of our secure pages. At Glendorabooks.com we take your security very seriously. All of our secure pages are protected using a secure certificate purchased through GoDaddy.com. You can verify this by examining the certificate using your browser on any of our secure pages.
  • Orders for local books in print or foreign imports in stock are delivered within 24 hours in Lagos and between 1 to 2 days for locations in states outside Lagos. Call 07056559201 for enquiries about delivery time  for books not found in our database, or not in stock, and have in be imported. Orders for local books in print or foreign imports in stock are delivered within 24 hours in Lagos and between 1 to 2 days for locations in states outside Lagos. Call 07056559201 for enquiries about delivery time for books not found in our database, or not in stock, and have in be imported.
  • Please allow up to 14 days after receipt to process your return and issue a refund. All refunds will be issued to the payment form used on your original order. Items returned as a result of an error on our part will receive a full refund, plus return shipping up to the original shipping amount paid. Please allow up to 14 days after receipt to process your return and issue a refund. All refunds will be issued to the payment form used on your original order. Items returned as a result of an error on our part will receive a full refund, plus return shipping up to the original shipping amount paid.


2 Items

Data sheet

Author
Davies Eric
Binding
Paperback
EAN
9781473609587
Published Date
May 10, 2016
Pages
128

Specific References

10 other products in the same category: